JEFFERY YORDON
Chief Executive Officer
Avenacy

Pharmaceutical companies play a critical role in ensuring that their medication packaging and labeling are designed to enhance accurate selection, product differentiation, understanding, and adherence in the home and healthcare facility setting with the ultimate goal of reducing the risk of errors and improving patient health outcomes. One of the key strategies companies can employ is the use of clear and easy-to-read labels. This includes features such as high-contrast fonts for critical information and TALLman lettering, which highlights the differences in look-alike and sound-alike drug names. Emphasizing these distinctions helps patients, pharmacists, and clinicians avoid confusion and ensure the correct medication is selected and administered.

Differentiated color and design labeling can also be particularly helpful for patients and those handling  multiple medications. In healthcare settings, where numerous drugs are available, different labels enable healthcare professionals to quickly select the appropriate medication, reducing the risk of error.

It is critical that pharmaceutical companies also consider patients with visual impairments and physical limitations when designing packaging. Clear directions on labels, supplemented with pictures, when appropriate, further enhances patient understanding. These visual aids help reduce barriers for patients and create a more seamless administration of the medication. Pharmaceutical companies play a critical role in the design of packaging and labeling for medication, and we are working towards innovative ways to improve and prioritize patient safety, understanding, and adherence.

 

Source: FOCUS ON – Crowdsource/Adherence and Compliance by PM360